Zero To Paid
Get customers · Get paid

You built it.
Now get paying customers.

You know how to ship. Now learn how to find the right buyers, win your first paying customers and build a repeatable path to customer #100.

Pre-order $199 $99 See what you’ll learn
  • One-time payment
  • Lifetime access
  • 30-day action-based guarantee
  • No audience required

The uncomfortable bit

Building isn't the bottleneck anymore. Getting customers is.

AI has made it easier than ever to ship software. But it hasn't made distribution any easier. More products are launching and attention is harder to win. Getting your first paying customers is harder than ever.

  1. 01

    You launch. Nobody visits.

  2. 02

    You post. 14 likes.

  3. 03

    You cold email. Silence.

  4. 04

    You try paid ads. Money disappears.

You can build the product. You still need distribution.

Kyle Gawley
Kyle Gawley

Who am I?

I’ve made $1,000,000+ selling my own software products.

I am a developer, not a career marketer. These are the products I built, sold and grew. I’ve sold software to customers including Jason Calacanis, Game of Thrones and Van Morrison.

@kylegawley · 44k followers on X
Press coverage, Stripe gross volume and Jason Calacanis testimonial for products built by Kyle Gawley

Event ticketing platform

Get Invited

21,000
event organisers
£3m+
processed

Used by Jason Calacanis . Covered by the Belfast Telegraph and Ulster University . VC-backed.

SaaS boilerplate

Gravity

1,200+
developers
£440k+
total sales

£340k through Stripe and £100k via bank transfers. Hundreds of paying customers. Featured on the Indie Hackers podcast .

Social listening tool

Currently building

Alertly

400+
users

My latest product I'm still actively building, marketing and finding customers today.

Who is this for?

You're confident building. Uncomfortable selling.

This is for developers, indie hackers and builders who have built — or are building — a product and do not have a reliable way to get customers.

01

You can ship

You already have the technical ability to turn an idea into a working product.

02

You lack distribution

You do not know where to consistently find people with the problem.

03

You want a system

You want practical steps, honest examples and a way to know what to try next.

What you'll achieve.

Get your first paying customers.

By the end, you will know how to find buyers, start conversations and choose your next channel using evidence instead of guesses.

ICP & positioning

Define a useful ICP from real pain, urgency and ability to pay — not a vague persona.

Landing pages that convert

Write headlines, proof, offers and CTAs that give the right visitor a reason to act.

Cold email & DMs

Find relevant prospects and write messages that earn replies without sounding like spam.

Social listening

Find people already asking questions, comparing tools or showing signs they need your product.

Lead magnets & email capture

Create useful resources that attract the right people and give you permission to follow up.

Content & audience building

Publish useful content and build an audience without becoming a full-time creator.

SEO & GEO

Create content that gets discovered in search and is easier for AI tools to find and cite.

When to use paid ads

Understand when paid acquisition is worth testing, when it isn't, and how to run a small validation experiment without burning money.

Testing & measurement

Run small experiments, measure the signal and double down on the channels that work.

Real examples, not theory

See the real messages, numbers and mistakes.

Every lesson is grounded in examples from products I have built. You will see exactly what I did, what happened next and what I would change now.

  • Cold emails and LinkedIn DMs I actually sent
  • Landing pages, offers and sales conversations
  • Social listening and buying-signal workflows
  • Acquisition channels, content and SEO plays
  • Failed experiments and what I would never do again
Real cold email

Hi Alex,

I saw Nova Conf and wanted to reach out as one local Irish business to another.

Are you open to trying an alternative to your current ticketing provider? We built Get Invited to help organisers earn more from every ticket sale and get paid every 7 days instead of 60. Open to a quick chat on how we can help?

Why it works

Personal context, a clear financial benefit and fast payouts.

Real customer reply
“No problem in using Get Invited instead of Eventbrite. Need to integrate the code of your widget into the sales page at some stage.”

You don't need an audience.

An audience is a useful asset, but it is not a prerequisite for selling software. I built Get Invited without one. The course starts with ways to find people one by one, where they already spend time and where they already show intent.

0

followers required

Start with direct outreach, existing demand and the communities your customers already use.

Founding edition

Get early access.

Get every lesson, template and future update for the one-time founding price.

One-time payment

$99 $199
Save 50%
  • Lifetime course access
  • Every future update
  • All templates and resources
  • Lessons as they are released
  • Help shape the curriculum
  • Full release September 2026
Pre-order now — $99
  • Full refund if the launch doesn’t go ahead
  • 30-day action-based guarantee

FAQ

Before you pre-order.

Is this just for SaaS?
No. The principles work for software products, developer tools, apps and other products that can be sold online. Most examples come from software because that is what I have built.
Do I need an existing audience?
No. Audience building is one possible long-term channel, not the starting requirement. You will learn direct ways to find people who already have the problem, even if your follower count is zero.
Do I need a finished product?
No, but you should have a product idea and be able to build it. In fact, customer discovery is often more useful before you spend months polishing a finished product.
Is this about paid ads?
Paid acquisition is covered in context, but it is not the focus. Early products usually need clearer positioning, direct customer conversations and stronger proof before ads make sense.
Will Zero To Paid guarantee I get a customer?
No. No course can guarantee someone will buy your product. Your product, market, pricing and execution still matter. Zero To Paid gives you practical strategies for finding the right people, reaching them and improving your chances of getting that first payment.
When will I get access?
Founding members get access as lessons are released. The complete founding edition is planned for September 2026. You will receive updates by email.
How long is the course?
The founding edition is expected to be around 4–5 hours. It is designed to be practical and concise, with new lessons and updates added over time at no extra cost.
What if I'm not happy with the content?
The course has a 30-day action-based guarantee from the date the complete founding edition is released. Complete the course, implement at least two strategies and send a short summary showing what you tried. If you do the work and still do not find the course useful, email hello@zerotopaid.io and I will refund you.
Why should I listen to you?
I am a developer who had to learn distribution to make my own products work. Get Invited and Gravity generated $1m+ in net revenue. Get Invited served 21,000 event organisers and processed £3m+. Gravity reached 1,200+ users and £440k+ in total sales. Alertly has 400+ users and is still actively being built.

Zero To Paid · founding edition

Your product is built.
Now build demand.

Join for $99 once. Get lifetime access and every future update.

Pre-order $199 $99

30-day action-based guarantee.